The science

Twenty-nine reasons, explained plainly

There has never been more nutrition information about, and never less clarity. So here is the whole formulation: every nutrient, what it does, and how much of it a 33 g serving carries. No jargon, and nothing claimed past what the evidence carries.

We say 29. The formulation actually holds 31. Potassium and chloride each land under 15% of the daily requirement in a serving, and 15% is the bar we set before a nutrient earns a place in the count, so both are listed below and neither is counted. The numbered entries are the 29.

Physical strength

––Protein

10.23 g

Casein and milk protein, providing the amino acids a growing body builds with. 44.5% RDA.

A macronutrient, counted separately from the 29.

01Calcium

330 mg

Bone mineralisation through the years it matters most. 50.8% RDA.

02Vitamin D3

15 mcg

Lets the body actually absorb the calcium it is given. 100% RDA.

03Vitamin K

27.5 mcg

Directs calcium into bone rather than soft tissue. 50% RDA.

04Phosphorus

220 mg

Partners calcium in bone, and carries energy within cells. 22% RDA.

––Potassium

203.94 mg

Fluid balance and the electrical signalling behind muscle and nerve. 5.82% RDA.

Present, but below the 15% of the daily requirement we set as the bar for counting it.

05Taurine

30 mg

Present in breast milk; supports muscle and cardiac function.

06Manganese

0.66 mg

Cofactor in bone formation and antioxidant enzymes. 16.5% RDA.

Cognitive endurance

07DHA

42 mg

An omega-3 fatty acid concentrated in the brain and retina.

08Choline

10 mg

A precursor to acetylcholine, the neurotransmitter behind memory and attention.

09Copper

0.77 mg

Cofactor in the enzymes that keep neural tissue functioning. 45.3% RDA.

––Chloride

110 mg

Works with sodium and potassium to hold fluid balance steady. 5.8% RDA.

Present, but below the 15% of the daily requirement we set as the bar for counting it.

Emotional balance

10Magnesium

70 mg

Involved in over 300 enzyme systems, including those regulating mood and sleep. 40% RDA.

11Vitamin B6

0.75 mg

Pyridoxine; needed to synthesise serotonin and dopamine. 50% RDA.

12Vitamin B12

0.55 mcg

Cyanocobalamin; nerve myelination and red blood cell formation. 25% RDA.

13Vitamin B9

50 mcg

Folic acid; cell division and neural function. 50% RDA.

Immune resilience

14Vitamin E

4 mg

Protects cell membranes from oxidative stress. 40% RDA.

15Zinc

5.9 mg

Immune cell development. 100% RDA.

16Vitamin A

400 mcg

Vision in low light, skin, and the linings that keep infection out. 63.5% RDA.

17Vitamin C

22.5 mg

Antioxidant support and iron absorption. 50% RDA.

18Selenium

22 mcg

Antioxidant defence and thyroid hormone conversion. 55% RDA.

19B. longum

1 Bn CFU

A probiotic strain studied for gut barrier function. Gentle on tummies.

Others

20Zeaxanthin

0.2 mg

Partners lutein in the macula (relevant to a generation raised on screens).

21Lutein

1 mg

A carotenoid that accumulates in the retina.

22Vitamin B1

0.55 mg

Thiamine; turns carbohydrate into usable energy. 50% RDA.

23Vitamin B2

0.6 mg

Riboflavin; central to energy metabolism, and supports nervous system health. 37.5% RDA.

24Vitamin B3

5.5 mg

Niacin; energy release inside every cell. 50% RDA.

25Vitamin B5

2 mg

Pantothenic acid; needed to build and break down fats. 50% RDA.

26Chromium

27.5 mcg

Supports the way the body handles glucose. 55% RDA.

27Vitamin B7

12.5 mcg

Biotin; supports hair, skin, and the metabolism of fat and protein. 50% RDA.

28Molybdenum

11 mcg

Cofactor for the enzymes that clear waste compounds. 24.4% RDA.

29Iodine

24.75 mcg

Thyroid hormones, which set the pace of growth and metabolism. 27.5% RDA.

What is in it

The full declaration

Ingredients: Skimmed Milk Powder, Jaggery Powder, Edible Caseinates (Sodium caseinate & Calcium caseinate), Cocoa Powder, Natural Flavouring Substance (Chocolate), Minerals (Di-Basic Calcium Phosphate, Calcium Carbonate, Magnesium Oxide, Sodium Chloride, Zinc Oxide, Copper Gluconate, Manganese Sulphate, Chromium Chloride, Sodium Selenate, Potassium Iodide, Sodium Molybdate), DHA Powder, Emulsifier (Soya Lecithin Powder), Vitamins (Ascorbic Acid, Alpha-Tocopheryl Acetate, Cholecalciferol, Niacinamide, Calcium Pantothenate, Pyridoxine HCL, Thiamine Mononitrate, Riboflavin, Phylloquinone, Biotin, Retinyl Acetate, Cyanocobalamin, Folic Acid), Taurine, Choline Bitartrate, Bifidobacterium Longum, Zeaxanthin, Lutein.

Allergen: contains Milk and Soy.

Manufactured in the same facility which processes Wheat, Oats and Nuts.

Twenty-nine reasons, one glass

Five mornings tells you most of what you need to know.

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